A Killer Guide to Create and Manage Successful Business Blogs

Posted on April 27, 2020April 26, 2024 by investinternals

Do you still looking for help to create a best business blog? You are here in the right place with the article “Guide to create successful blogs”

In the present era of online marketing and promotions, creating and managing successful business blogs considers as one of the most effective tool to promote business.

Promotion is a mandatory part of any online marketing strategy. Creating and managing successful business blogs also required enough planning and lots of efforts.

The inspiration behind writing this article about blogging and aprt from my niche subject, personal finance, is with an intention to share my one month experience as well as giving inspiration to new bloggers!

Started in the first week of April, 2020 this year, with less than 40 articles, you can find my the statistics from my Pinterest Account for this week:

It is now reaching to 25k impressions in total.

“A Killer Guide to Start and Manage Your Blog” guide discussing 4 major topics as below:

Top Reasons why you required a blog
Why Should You Start a Blog for Your Own Business
Step By Step to Create a Successful Business blog
Eminent Tips to Better Business blogging

Top Reasons Why Businesses Required Blog

1. Blog is an Entry Point

At the very first, having a blog is a wonderful experience to share your thoughts to the world. It provides unique opportunity to build brand royalty and build relationships with public as well as customers.

A blog can be considered as a very good entry point to the endless world of opportunities through internet marketing.

Unlike traditional methods to find business, i.e. Yellow Pages and other physical directories, people feel searching online is more comfortable and time saving to find required products and services instantly.

Having a well SEO optimized business blog gives an opportunity to present your products and services to the potential customers worldwide.

2. Customer Engagement

Implementing methods to engage users through social media like Pinterest, Twitter and Facebook customers would get updated with latest information, products, services from your business.

This is also helpful to get referrals which attracts more customers regularly.

3. Long-term sustainability:

Long-term sustainability through building relationships with customers, boosting the brand loyalty and grow the business for the years to come.

Building trust with your customers lead to brand royalty and of course to more business thus.

Why Should You Start a Blog for Your Business

Above paragraph have well defined the reasons why each business required a business blog. In this section, specifically informing the advantages of having your own business blog.

1. Blog is a Superior Marketing Tool

Business blogs can be a superior marketing tools by effectively utilizing it to promote your products and service to the online community. It can also provide an opportunity to discuss about forthcoming products would add more value and thus grow business.

2. Boost sales

Business blogs are an excellent tools to boost sales through providing latest news on products and services instantly. It can also useful to provide exclusive tips to the customers to boost sales and add value to the business.

3. Customer Satisfaction

Business blogs are excellent platform to boost customer satisfaction. It offers great way to get feedback from customers and readers as well as customer queries.

Building an emotional attachment to the business certainly boost customer loyalty and repeated sales.

4. Communication

Brand message and other communication between customers can be easy through a business blog. Consistent branding leads to a sense of security and stability for customers, which are two of the main factors needed to build customer loyalty.

Step By Step Guide to Create a Successful Business Blog

Creation of a business blog is not a or two step process. Lots of planning on various factors that affect the success would be considered and planned properly.

Continuous efforts to improve the quality of business blog is a most necessary part to pull the business to a real success. Business blogs should have clear idea on what to blog and who will be the readers, tone, style and content of your blog.

If you don’t have a clear idea of what you want to achieve from blogging, your blog is not likely to achieve success.

Here is the step by step guide to create a better business blog by considering various core success factors i.e. SEO, Branding, Traffic, Authority etc.

1. Select a Blogging Service:

It is preferable to create a blog in free platform such as Blogger or WordPress. Both are free blogging platforms. However, I prefer to have a WordPress blog with a cheap hosting services they are offering. It has superiority over Blogger, because of the limited options in Blogger.

2. Have Own Domain Name

Once you have created basic blog in any of the free blogging platform, initially your blog address would look like mybusinessblog.wordpress.com or mybusinessblog.blogger.com.

Now it is the time to have own, brander, simple domain name by purchasing it from the domain name registrars such as Bluehost or GoDaddy. If your blog is in WordPress, BlueHost will be the best choice for you. They are cheap and best in service compare with others.

Having your own domain name have lots of benefits like easy to remember.

For example, if you have gardening tool business and have created a free blog in blogger named gardeningtools.blogspot.com. This free address is considerable long for customers and visitors to remember. Once after purchasing your domain name with an address, www.gardeningools.com would help the customers to remember the name easily..

3. Select a Blog Theme

Selection of a blog theme is important as your business. Hundreds of free and best themes are freely available in the net. Blog theme has high importance to the customers as it can decide whether the visitors to stay more in the blog or leave early.

Before deciding any theme, it is mandatory to decide the required features of your business blog. Once listed with the required features, you can hunt for best available themes that offers those features or allow to extend the theme to include required features.

One of the technique to understand the beautiful, required features are visiting well known business blogs and understand how they are maintaining their blogs and the offered features in it. This would help you to decide what features required in your blog too.

Offering best features with the blog help the visitors sustain with your blog for considerable time. Providing features such as latest offers, promotions, reviews, free e-books, useful apps etc., would force visitors to attach to the blog through subscribing it.

This would also help getting more and more new visitors and customers to your business.

You have options to choose consultants and developers to create your own blog theme. However, selection of such vendors should be done carefully upon their reputation, capability, credibility, fees and etc..

What I suggest is to get a right theme by paying a small fee, work around that and shape it as you wish. Vendors of paid themes are always available to help the customers to customize their themes as they want.

If you have skills to CSS, XML and HTML, even a free blog can be converted as a wonderful one!

4. Practice SEO (Search Engine Optimization) and Blog Promotion Techniques

Great blogs have not became famous through a fortnight sensation. There were lots of effort behind the success of such blogs. Success of business blogs depends on various factors and how it is utilizing in a better way.

Business blog owners have options to select SEO service to get their blog popularized. However selection of SEO service required careful approach. SEO service providers should be reputed, ready to work with your specifications to achieve required result, they should have sufficient, comfortable client base and able to provide case studies and reports that have uniqueness.

Learning some search engine optimization techniques would help you along with search engine marketing parts. There are lots stuff freely available to practice the best.

5. Remember 4 W’s. What, When and Who to Blog

Deciding what to blog, when to blog and who should blog, have great influence to the popularization of your business blog.

Good contents attract huge visitors to bring the blog popular. In the same time, blogging in the wrong time and writing by amateurs would negatively impact the blog and business.

What to blog:

In a business blog, contents should be straight to the business and written in an interesting way. There are lots of methods can be used to get user attraction slowly but steadily.

Typical blogging should have a mix of contents to be selected to blog.

For example:

Product reviews that have very genuine
Interviews with people who are in your niche industry
New stories on the products and round-ups with pas month interesting products and stories
Write-ups on conferences
Product launches in advance
Tips on various products
Ultimate guides and free guides relevant to your products and businesses
Advice and recommendations from specialists

All the above are considered as the best contents to any business blogs that attract visitors to a greatr extend.

When to blog:

There is a misconception in the bloggers world that the blog have more content will get popularized easily. This is just a myth. Even blogger who blogs once or twice in a week will get popular than frequent bloggers.

How much is in the blog does not matters, but how worthy it is to the readers really matters.

The day and time to post your blog should be selected carefully depends on the Geo-location you are focusing too.

For example, If you frequently post in your blog at midnight, it would be difficult to get noticed by prospective customers and subscribers. Same would be applicable if you blog in the weekends too.

There are practical tips and advises available from great blogger on this.

Who to blog:

Writing contents by amateur bloggers is not a good idea. As a business owner, it would be recommended to write your blog posts in a professional and attractive way.

If you are not a good writer, specialized bloggers needs to be contacted to appoint as a writer to your blog as you with how they must write.

Business blogs are not ordinary blogs, but meant business. To build business, required measures to be taken place to reach to the public in a structured and well planned way.

6. Promote Your Business Blog

Promotion of business blog is one of the real pain of business owners. Most of them are aware about the correct steps to do so.

Promotion of a blog or business meant, delivering the right products or services to the right audience and potential customers.

Always remember, search engine optimization have superior influence in this step. Your blog must be planned well and implemented right search engine (SEO) optimization techniques to appear in front of the people searching for similar product or services.

Accepting paid consultancy from the professionals in similar field would be an idea to achieve this goal.

There are various forms of promotion methods available in the net space. Here are few:

1. Social Media

Social media today has great influence to build your brand and business. Optimizing business in the popular social media platforms such as Pinterest, Facebook, Twitter would help to a great extend to promote your business.

As a business blogger, you can explore to take advantages from these famous social media networks to promote your business.

Utilize the free books, advises, webinars, youtube videos available on this subject on how to promote the business with social media platforms.

2. Forums and Groups:

Joining and engaging with relevant forums and groups considered as another best way to promote your business.

Selecting right consumer forums and groups and engaging by posting articles, replying to the comments and questions would help you to promote your business to a great extend.

Always engaging with forum members through questions and replies would also helpful to build a wonderful community around you and your blog. This would ultimately converts more, frequent visitors to your business blog and turn an prospective customers.

One of the frequent mistakes committing by bloggers are, they will never reply to the comments and questions posting by visitors of their blog. This would finally led the readers to stay away from the blog.

Engaging and interacting with the readers within the blog thus have importance to the success of any business.

3. Build Brand Name

One of the success secret of great business bloggers are building their name and brand among the internet community! This would help people trust them and their products.

4. Offers and freebies

Business sites are the famous place for visitors to get free offers they want. Offers and freebies to the visitors and readers is a widely using technique to promote business to get more customers.

If you visit famous blogs, you can find various offers of freebies in the blog offering to the visitors and readers for free.

This technique can be implemented perfectly to any business blog by offering free, useful things to the visitors and customers.

As mentioned earlier, get ideas from reputed business bloggers in your niche and business.

Eminent Tips to Better Business Blogging

1. Think Like Your Customers

Think and arrange the contents in your blog like what your customers want. Categorize in a way that would attract the reader easily. Avoid complicated browsing in the blog through adding unwanted features and advertisements.

Visitors are coming to site to directly go to the place or product they want. Irritating them by difficult surfing and advertisements would lead them to drop the site immediately and look for another better site. an eye catching way thus customers can find the details as fast as the need.

Your categories must match the expectation of visitors. All the information visitors required must be available instantly in the site. this would certainly make the visitors happy!

If right contents are not available at their fingertips, they’ll immediately move away from the site. You have only 8 seconds with you a new visitor to decide whether to continue with your blog or move away. Act accordingly.

2. Keep the List Short and Sweet

A long list of categories is cumbersome and clutters your business blog. Customers won’t take the time to go and read through long list of category links to find something they want instantly.

Focus on short list of tips and categories that speaks out about customer needs.

3. Super Contents and ‘Secret’ Information

Focus to create contents, information, ‘secret tips’ that people can’t find anywhere else. Unique and comprehensive collections of resources would bring more user and customer attentions and they will attach to your blog always.

Start with contents that solves a problem for readers, resonates with interests, trends and that’s easy to attract visitors.

4. Engage Users

Never show your ego to the users and visitors to your blog. Engage the visitors by asking questions, responding to their queries and comments quickly.

Collecting best comments and recognizing visitors would be awesome! Asking questions to visitors and compiling best answers to the blog posts is another eminent method to engage readers and popularize your blog.

5. Utilize Social Media and E-Mail Eminently

Utilize available social medial networks to ask questions and compile answers. It is a best idea to understand the real mindset of those are responding to you.

Identifying and engaging right people to get great guest articles from them would be an idea to bring more visitors to your blog.

You can also interview with industry credible people through sending questions via E-mail and posting them to your blog is also a great idea to attract more visitors.

6. Let People Contact You Easily

Make sure the readers can contact you easily with the methods in your blog. People love to ask questions and queries to experts and feel comfortable whenever they are getting helpful answers promptly.

And finally

Success of any business totally depends on clear goals, planning, effort. It is important for business owners to know the customers and their needs. Once you are able to understand the nerves, it is easy for you to turn them to your own way.

Conclusion

This article is an overview of the ways a new blogger or business owner can setup and popularize the business or blog. It has the important parts however, have not went to great depth. It covers only the important points and if you feel I have missed any thing important, feel free to inform me.

In other way, do you think the article is a great place to start with your new blog?